Gus Gordon

Gus Gordon

11 January 2007 Interviews & Editorials 21

YL: When did you move to the Yucatan and where did you move from and why did you move?

Gus: I began a business here almost 8 years ago. Prior to that I had traveled throughout Mexico, but had never been to Merida. My first visit was in 1994. I was a professor at the University of Southern Mississippi and our Study Abroad program had already set up a 3 week course here but needed a prof to accompany the students. Since I spoke Spanish, I was asked to go and jumped at the chance.

Of course, I fell in love with Merida. It is totally different from the rest of Mexico. I began to look for ways to come back. I obtained a grant with the government for 3 months during the summer of 1996. By the end of the grant, I was hooked. I was now looking for a way to make a living in Merida.

In 1999, I was fortunate enough to have the opportunity to go into business. This was my dream and through the loyalty of my customer and the hard work of a very committed management team and employees, I was able to grow a business from scratch to 450 employees.

YL: Did you buy a house right away or rent first? Do you think you made the right decision?

Gus: I rented for a very short time. I began to look for an old home to remodel in the downtown area. Once I found one, I was able to remodel. I have since sold it and am now in the remodeling process again in Garcia Gineres.

YL: Now that you live here, how do you like it?

Gus: Any city is a package with good and bad elements associated with it. On the whole, Merida, in my opinion, has many more positive elements than negative. It is a city that has changed dramatically since I first visited. The most striking change is the growth and the traffic congestion associated with that.

In general, Yucatecans are a very friendly and warm people. This makes living here that much more pleasant.

YL: Would you ever return to your former location?

Gus: Most likely, at some point in the future, I will return to the States, but I hope to always maintain a home here.

YL: What are the most striking differences between living here vs. living where you lived before?

Gus: I don’t think we have time to cover them all! Seriously, the primary difference relates to the ease and comfort of living that most expats have become accustomed to in their home country. Often, it seems that many things that we take for granted in the States can become something of a struggle here. For example, in the States we have natural gas pipelines that continually deliver gas to homes. No such thing exists here. You run out of gas when your tank is empty and that may be in the middle of cooking a meal!

Driving turns into a real adventure.

The paperwork required for almost everything here is tedious, to say the least. Trying to do business in a culture that embraces tedious paperwork and that relies on a huge bureaucracy for permission for even the tiniest of details is very frustrating.

These negatives are certainly offset, in my opinion, by the people. As I already said, they are very friendly, warm and caring. I have found them to be very committed and loyal.

YL: What do you love about living here?

Gus: Actually, I love the people and the climate. While everyone, including me from time to time, complains about the heat, the heat is only really bad in May and June. From about October to March, the weather is actually perfect.

YL: What do you miss from your "former life"?

Gus: The ease and comfort of living.

YL: If you are working or own a business, what is it like owning and running a business here or working here?

Gus: The problems concerning paperwork and government interference in terms of requiring permission for almost everything is very frustrating. Running a business is made much harder than it needs to be as a result. But it is obviously doable.

On the positive side, I am constantly amazed at the commitment from my employees. The hurdles and burdens that they face in just getting to work are enormous. While we do provide our own transport from downtown or from outlying pueblitos, the time involved for them to get to work is normally well over an hour. If we require overtime, this means they don’t get home until very late, only to wake up early with little sleep the next day to arrive at work on time. I have enormous respect for what they go through to have a regular paycheck.

YL: Do you have to do more than one thing to make a living?

Gus: Fortunately, no.

YL: Do you work as much as you used to "back home" or are your work habits different here?

Gus: I have always been pretty much a workaholic. It is really no different here.

YL: How is the city where you live different for residents than it is for tourists?

Gus: I have lived in other tourist destinations before and it is always the same. To some extent a resident becomes gilded to the attractions that draw tourists. Tourists are here sort of wild-eyed at the ruins, the architecture, the history, etc. I was the same way when I first arrived.

YL: How is your Spanish?

Gus: I guess I would be considered fluent. However, Spanish is a second language I learned as an adult so my fluency is relative. I can always see in my employees’ faces when I have made a mistake. For example, just pronouncing an “a” when you should use an “o”, can drastically change the meaning of a word. Often these subtle pronunciation changes result in a word that is not used in polite society. I am always a source of amusement, apparently, for my employees and other native Spanish speakers. Also, Mexicans use a lot of words that have double meaning – I sometimes do that without knowing it! And they know I don’t know it which seems to make it even funnier.

YL: Is the language barrier a problem for you in your day to day life?

Gus: No.

YL: What is the one most important piece of advice you would give someone planning a move to the Yucatan?

Gus: Make sure you get the facts and understand the market before you buy or invest.

YL: Are you a Mexican citizen?

Gus: No.

YL: If you aren't, do you think you will become one?

Gus: Possibly.

YL: Why would or wouldn't you?

Gus: The only barrier would be if I have to give up my U. S. citizenship.

YL: How are you treated by Mexicans? Do you feel resented or welcome?

Gus: Very rarely do I sense resentment.

YL: How do you feel about the economic prospects of Mexico?

Gus: They are not as good as they should be, in my opinion. The Mexican government continues to believe it has a NAFTA monopoly when it does not. China is eating Mexico’s lunch and many factories have closed as a result. The government has not been as investor friendly as it could be.

The tourist industry remains fairly strong but could be stronger if marketed better.

For the retired expat, this may not be a bad thing as the peso will continue to devalue over time against the dollar. For the average Mexican citizen, I don’t see the picture getting brighter unfortunately.

YL: What are your plans for the future here?

Gus: No change foreseen.

YL: Do you see your business growing?

Gus: Fortunately, my business continues to grow.

YL: Do you see yourself staying?

Gus: Yes.

YL: Any last words?

I cannot overemphasize two things. First, the people are the greatest resource the Yucatan has to offer. Second, if you are considering moving or investing make sure you understand the facts and the realities before making a move.

Gus owns a maquiladora that manufactures uniforms for companies and government entities in the United States.


  • Gus 14 years ago


    you may email me at thanks

  • John Wristbridge 14 years ago

    I am a US business owner from the Philadelphia area. I found your guide on Doing Business in Mexico very helpful when I opened an office in Mexico last year. I am interested in speaking with you regarding our progress in Mexico to date and explore the possibility of hiring you to help us expand our operation in this new year.

    We provide a computer hardware maintenance service for a large national end user and we have one office located in Merida. If you could contact me by e-mail and let me know if this is something of interest to you and when I could contact you I will provide a more complete description of our operation and what I would like to accomplish going forward. If your schedule is full I completely understand. Hope to hear from you.

  • Terry 16 years ago

    Thank you Gus for the new will hear from me shortly.
    Thanks again

  • LIANA 16 years ago


  • Gus 16 years ago


    Sorry I have been traveling. you may contact me at

  • Working Gringos 16 years ago

    We have sent Gus an email that you are trying to reach him, Terry. Based on past performance, we're sure he will respond soon.

  • Terry O'Neill 16 years ago

    I tried to send an email to your aol account but it was sent back as a closed email account. I would like to contact you with some questions about relocating our business to Yucatan.

  • Jen Lytle 16 years ago

    Hi, Liana!

    I will be more than happy to answer your questions on the buying process here in Merida - I love helping people know this great part of the country. Gus..have to disagree with you a bit about ease of living; I haven't had to clean my own house or do the wash in seven years! My website is

  • Gus 16 years ago

    Liana, you can buy property in the name of a corp, but the property must be used for productive purposes not merely to hold title to a property.

  • Working Gringos 16 years ago

    Liana, we have had so many people asking these questions... so we are working on an article about buying a house in the Yucatan. Look for it in the next few days.

  • Gus 16 years ago

    Liana, peso devaluation probably won't effect the real price of real estate much as the price of real estate is a hard commodity that will increase in peso terms as the peso devaluates. If you want to buy my opinion is that there is no need to wait.

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